We are pleased to share a new project by Blue More’s founder, Odair Kayser.
Google Ads Made Simple is now available on Amazon.
The book offers a practical, business-oriented approach to planning, structuring, measuring, and improving Google Ads campaigns. Instead of shortcuts or guaranteed formulas, it presents a method grounded in qualified intent, meaningful conversions, acquisition economics, and data-informed decisions.
Inside the book, readers will learn about:
• Defining conversions that generate real business value
• Calculating an acceptable customer acquisition cost
• Structuring effective Search campaigns
• Understanding keywords and customer intent
• Improving advertisements and landing pages
• Using Smart Bidding and Performance Max responsibly
• Auditing performance and turning data into decisions
Written for entrepreneurs, marketing professionals, consultants, and small teams seeking a clearer and more responsible approach to Google Ads.
Available now on Amazon:
https://www.amazon.com/dp/B0HGG873FZ
This is an independent publication and is not officially affiliated with or endorsed by Google.
#BlueMore #GoogleAds #DigitalMarketing #PerformanceMarketing #MarketingStrategy #PaidMedia
